BMW of Palm Springs M Town Tour
May 13, 2023
The BMW of Palm Springs M Town Tour came to life at the BMW of Palm Springs dealership.
The event kicked off early morning with exquisite coffee offerings, accompanied by a delectable assortment of pastries, fresh fruits, and refreshing juices from Coffee Catering LA. For lunch, guests were treated to mouthwatering sandwiches sourced from the local gem, Aspen Mills Bakery of Palm Springs.
From 10 am to 4:45 pm, attendees had the thrilling opportunity to embark on test drives. The impressive lineup of vehicles included the i4 M50i Sedan, the M3 Competition Sedan, First-ever XM SUV, and the remarkable X7M60i SUV.
The BMW M Town Tour, an exclusive glimpse into the future of M, captivated the audience. With the M Town Tour team at the helm, attendees were given firsthand access to unlock innovative features from the driver’s seat of a BMW M. This exceptional tour showcased a remarkable array of BMW’s latest M vehicles, accompanied by knowledgeable product specialists and a dedicated full-service event team. The tour team meticulously managed all event materials, ensuring a seamless experience for all.
Highlighting the occasion was the dynamic fleet of M vehicles, including the highly anticipated BMW XM, which provided an exhilarating test drive experience for consumers. The event was designed to enhance dealership traffic and enthusiasm, creating an ideal environment for closing sales. With a dedicated full-service team overseeing every aspect of the event, from setting up with M Town Tour marketing assets to organizing the vehicle fleet for test drives, the Center’s event was flawlessly executed.
The event boasted an impressive turnout, with approximately 71 guests in addition to the dedicated staff in attendance. The BMW M Town Tour event undoubtedly achieved resounding success, leaving a lasting impression on all who experienced it.
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